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Article optimized for the keyword “beneficios del alpiste” published (March 19, 2011) Google Analytics installed and configured for casadelalpiste.com Figure 5.1: Weekly number of visitors to casadelalpiste.com (March 1, 2011 – April 30, 2011). Three months passed before I started to notice an increase of visitors to the site. The number of visitors started to climb in June 2011; Figure 5.2 shows the monthly trend. You can see that in June 2011 the site received 552 monthly visitors, a 469% increase from the previous month. From June 2011 thru October 2011, the total monthly visitors increased month to month; in June there were 552 visitors and by October 2011 this number had increased to 1813 monthly visitors. Then in November 2011 and December 2011, the number of monthly visits decreased to 1,587 and 1,064, respectively. I’m guessing this decrease in number of visitors was the result of the holiday season, because in January 2012 the number of monthly visitors increased to 1,992 and in February 2012 continued to increase to 2,500. The monthly trend in number of visitors is seen in Figure 5.2. This surge in traffic at the beginning of the year coincides with the research performed in Google Trends (Section 4.3); for some reason people start searching for alpiste related keywords at the beginning of the year. This may also have to do with New Year’s resolutions. People are looking for ways to lose weight and stay healthy, which are some of the benefits that alpiste offers. 103PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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