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97 visits 552 visits 1,813 visits 1,064 visits 2,500 visits Figure 5.2: Monthly number of visitors to casadelalpiste.com (Mar ’11 – Mar ‘12). Figure 5.2 also shows the % change in the number of visits that takes place month-to- month. The biggest % change occurred in June 2011 with a 469% surge in the number of visits compared to May 2011. The only decrease in visitors occurred in November and December. Furthermore, I noticed that as I continued to add more pages of alpiste-related content to the experimental site, the number of visitors continued to increase. I did not create pages and upload them all at once. Once I had published (on March 19, 2011) the page to be optimized for my target keyword (beneficios del alpiste), I uploaded about one page of content every other week. As stated before, beneficios del alpiste was my target keyword and the focus of my SEO techniques. And not surprisingly, this keyword was responsible for bringing the most visitors to the website. Figure 5.3 shows the top ten keywords (by number of impressions) that sent the most users to casadelalpiste.com. This data was taken from Google Analytics and it provides an additional four key metrics; the definitions were taken from Google’s SEO Reports help page [25]: • Impressions: the number of times any URL from your site appeared in search results viewed by a user. • Clicks: the number of clicks on your website URLs from a Google Search results page. 104PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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