PDF Publication Title:
Text from PDF Page: 116
• • Average Position: the average ranking of your website URLs for the query or queries. For example, if your site's URL appeared at position 3 for one query and position 7 for another query, the average position would be 5 ((3+7)/2). CTR (click-thru-rate): calculated as Clicks / Impressions * 100 target keyword Variants of target keyword Figure 5.3: Top 10 keywords receiving the most impressions (Dec ’11 – Mar ‘12). You can see from Figure 5.3 above that the main target keyword is getting the most impressions, which is also responsible for receiving most of the clicks that eventually become visits to the site. Furthermore, notice the other search queries (variants to the target keyword), which taken together, are also responsible for sending a high number of users to the site. Look at the search query “beneficios del alpiste en el ser humano”, which translates to “alpiste benefits in the human body”; this long-tail keyword has the highest click-thru-rate (CTR) with 31.25%. This is not surprising because the average position of one of my URLs is at No 2.4 in Google’s search results page. Cleary, the experimental site is getting most of the visitors from the target keyword; but as shown, there are other similar and related keywords that are also sending users to the site. This is great data for SEO engineers to uncover because they can use this information to create additional pages and optimize them using these newly-uncovered keywords. Google is directly telling you what keywords are already sending traffic to your site. You can now take this data and continue optimizing, which can lead to more visitors to the site. 105PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
PDF Search Title:
ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANKOriginal File Name Searched:
An_Analysis_of_the_Application_of_Selected_SEO_Techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |