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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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Figure 5.4 shows the top 10 queries by total number of clicks from December 2011 thru March 2012. Notice how the main keyword and three of its variants are responsible for about 53% of all the top 10 clicks (visits) to the site. Figure 5.4: Top 10 keywords receiving the most clicks (Dec ’11 – Mar ‘12). I continued to analyze further within Google Analytics to see what pages (URLs) were ranking the highest in Google’s search results page; Figure 5.5 shows the top 10 pages receiving the most clicks. Not surprisingly, the page that I selected to apply the SEO strategies to is getting the highest number of impressions and the most clicks, which leads to more visitors. 106

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