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1. User will click the back button of the browser and look for another relevant to link to click, or 2. User will try a different keyword. When any of the previous two scenarios happen, it can mean that the resulting page is not relevant to the user’s search query, so the number of Pageviews will be low because the user will simply leave the site. In the case that the user does visit a relevant page and finds what he or she is looking for, there is a high probability that the user will stay on the page longer and continue clicking; thus, there will be a larger Pageviews value. Figure 5.8 shows a weekly trend (March 2011 thru June 2011) of the number of Pageviews for the experimental site. Notice that throughout the month of March, the weekly Pageviews value remains relatively low, then it increases for most of April 2011. As stated before, the increased number of Pageviews were most likely due to my web development activities (page creation, on-page SEO and web development). But in late April Google Analytics was configured to exclude my IP from the tracking analysis. Figure 5.8: Weekly trend of number of pageviews for casadelalpiste.com (Mar ‘11 – Jun ‘11). To analyze the Pageviews metric further, Figure 5.9 shows the monthly trend of the number of Pageviews for casadelalpiste.com. Similar to what occurred to the number of visits, the number of Pageviews had its biggest percent increase in June 2011 with a 349% increase from the previous month, 278 versus 1,249. Then, the number of Pageviews declined in October 2011 thru December 2011. Once the New Year begun, the number of Pageviews started to increase again. Page to be optimized first published (March 19, 2011) Pageviews due to my site activities (i.e. web development, page creation, on-page SEO, etc...) 3 months after applying SEO. Number of visits and pageviews started to increase 109PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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