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Figure 5.9: Monthly trend of the number of Pageviews for casadelalpiste.com. Figure 5.10 shows a chart with the two metrics previously discussed (Pageviews and Visitors) and the addition of another derived metric: “Pages/Visit”; this is the average number of pages viewed during a visit to the site. You can see that in March 2011 and April 2011 the Pages/Visit was at 5.4 and 3.6, respectively; the highest from any other months. Again, this was most likely due to my web development activities, and so these two months should be discarded from the tracking analysis. As you look further into the months, from May 2011 thru March 2012 the average is close to 2.0 Pages/Visit. This means users are viewing (on average) only two pages from the experimental site. Obviously, I’m not happy with this low number; I was hoping for a higher Page/Visit value. 110PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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