ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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, the rel attribute defines the relationship between the current page and the page being linked to by the anchor. The nofollow value signals web spiders not to follow the link. In other words, it tells Google that your site is not passing its reputation to the page or pages linked to. − Keyword placement: The placement of the target keyword within the web page being optimized is important. By strategically placing the target keyword in key places, the web page will be seen as relevant page (for search engines and users). This will also help boost the page’s search rankings. − Sitemaps: It’s recommended to create an HTML sitemap for users and a XML sitemap for search engines. The HTML version provides users easy access to all of the key pages in the site. The XML sitemap makes it easy for search engines know the site’s structure; it’s a way to tell Google what pages exists in your site so that they can get indexed 6. Off-page SEO strategies implementation: Off-page is primarily focused on link-building. This is the process of acquiring backlinks from reputable sites in a gradual reputation-building process. And any technique that the SEO engineer can create that accomplishes this goal is by definition a candidate off-page SEO technique. Some off-page SEO strategies and key ideas discussed in Section 4.6 are listed below: − Importance of keyword in the backlink: Google’s ranking algorithm places high value on the text that appears within the link. The text within the link gets associated with the page and describes the page it links to. For this reason, it’s important to have the target keyword within the text of the backlink. Having the keyword in the text will help the site achieve higher rankings. 118

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