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− Importance of gradual link-building: It’s important to build backlinks in a gradual manner. The link-building process should be natural and steady. It is for this reason that SEO takes a lot of work and patience to implement Furthermore, it’s an intentional part of Google’s strategy for gradual reputation building that it not be quick or overnight. In fact, if a site were to acquire dozens or hundreds of backlinks overnight, Google would almost certainly consider this a red flag (spam) that most likely will get your site penalized. But if the site content is compelling, people can find it through search (or through other means) and link to it. If this occurs, the site owner has no control of the amount of backlinks that the site will generate, and certainly Google can detect that this backlinks weren’t intentional. − Importance of quality content: As pages are created and uploaded to the site, it’s important to publish content that make people want to share, read and link to. When this occurs, the site has a higher probability of getting more backlinks. The content should be of high quality, unique and must provide value to the users. Furthermore, the content needs to be published and promoted where potential users will find it. − Writing articles to establish domain authority: Writing articles and getting them published on other reputable sites, is a strategy that can help your site get backlinks. Getting an article published on trusted sites such as About.com, Wikipedia.org or NewYorkTimes.com and getting a backlink in return, will help increase your website’s reputation and achieve higher rankings. − Personal networking to establish a reputation: Reaching out to those in your site’s community that “that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial” [19]. Contacting sites that are related to what your site is about is a great way to network, promote and increase your site’s exposure − Finding your website’ s natural affinity group: Find websites that are related or cover similar topics as yours for potential networking 119PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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