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opportunities. Getting backlinks off-topic sites do not count as much as links from sites that have related content to yours. As seen from the previous list of tasks, the SEO process is involved and it requires extensive keyword research. The experimental site (casadelalpiste.com), served as a platform for the trial application of a set of selected SEO techniques. These SEO experiments were evaluated by collection and analysis of real data from the website through the use of Google analytics. Furthermore, their effectiveness on the number of users who visit the site and search engine rankings were measured and analyzed. It was shown that SEO had positive influence on Google search rankings and on the volume of users who visited the site. The results of the research will be summarized next. 6.3 Results The experimental site was launched in early March 2011. The on-page SEO was completed on March 19, 2011 for the page used in the experiment (off-page SEO was an ongoing activity from March ’11 thru March ‘12). The collected data shows that the implementation of selected SEO strategies had a positive effect on the following metrics: 1. Number of Visitors: In June 2011, three months after the application of SEO, the experimental site was receiving about 552 monthly visitors. By March 2012, it was getting about 2,500 monthly visitors. A 353% increase in number of visitors. Section 5.1 provides the details. 2. Pageviews: In June 2011, three months after the application of SEO, the experimental site was generating 1,249 monthly pageviews. By March 2012, it was generating 4,166 monthly pageviews. A 234% increase in number of pageviews. Section 5.2 provides the details. 3. Reaching the First Page of Google: As discussed in Section 5.3, Google determined that there were 106,000 pages relevant to the target keyword (beneficios del alpiste). Before the application of the SEO strategies, the experimental page was not ranking high on Google search results. At the time of this writing, the site has reached the first page of Google and is currently at position No. 6 in the search results for the keyword beneficios del alpiste. 120PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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