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Employee-centric photos Social Media is all about enhancing the brand by showing off a brand personality. Putting faces to a name is key, it is no fun to engage with a faceless corporation and it is a great way to connect with the followers. Companies that treat their employees well are much more desirable. Why do most clothing stores ask employees to dress in their product? Because it could add credibility to the brand. (Hemley, 2013) Instagram contest photos Contests are a huge engagement driver. With Instagram, it is so easy for followers to get involved in a contest and to stay involved with contest updates. Product Photos Instagram’s visual medium means pictures that focus on colour and/or print stands out exceptionally well. Something as simple as lining products up and showing it off in available colours is surprisingly popular on Instagram. Photos with bloggers Before Instagram the focus was on making the customers and employee’s the “star” to display brand personality, now it’s time to give focus to those who act as brand models. A blogger adds credibility to the product as a form of celebrity testimonial. Generally for all photo styles are that it requires to create an image that reflects the brand and to do special and well-thought-through pictures that do not feel to pushing or selling. Uniqueness and variation is also important so the followers do not lose interest. (Hanna, Rohm, & Crittenden, 2011) 14PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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