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2.5 Marketing Model A marketing model for Instagram has been created – from the presented theory –to show how the study will be carried out. The model will be applied and tested on Tegelbruketdesign Instagram account and on its followers. It is a description of how Tegelbruketdesign will act on instagram. The model and its components will be explained below. 2.5.1 Trends To be successful it is important to understand what is trending on Instagram and follow these trends if they support the brand. That have been done that by looking at how other companies have done and what Tegelbruketsdesign’s followers do, in order to get to know them better. It is also a good idea to use popular hashtags because people often look in them, which can lead to more followers. 2.5.2 Profile Tegelbruketdesign’s Instagram profile was controlled, the profile picture is the logo of the company and the description is short and consist “Tegelbruketdesign – Webshop, interior, inspiration”. It also has updated contact information and a link to the webshop. This description is also used on the Facebook site because its consist and recognizable throughout all channels. 2.5.3 Tegelbruketdesign’s account It is important that the account is a reflection of the company and what Tegelbruketdesign wants to say with the brand. The gallery is inspirational and easy with pictures in light colours and good quality, showing the products in the best possible way. 2.5.4 Other accounts Liking and commenting on other peoples Instagram accounts helps to built relationships. Tegelbruketdesign is always showing appreciation towards their followers; they are social and always answer on comments about the company. 17PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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