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2.5.5 Pictures All posted pictures have to be relevant to the company and a mix of photos is needed to make sure to not lose interest from followers. Tegelbruketdesign has a “red thread” through the gallery and good structure among the photos. Three different photo types was chosen to analyse: w Customer-centric photos w Instagram contest photos w Product photos Caption It is the field where it is possible to write a description to the picture, is a good way to inform and influence the followers. In the caption it is also possible to add a hashtag. The captions on Tegelbruketdesign’s pictures are in Swedish and adapted to the target market. The captions are also informative and inspirational wanting to make the follower visit the webshop. Geotag Is a way to add a place to a picture. Tegelbruketdesign always uses www.tegelbruketdesign.se as the geotag because it catches the eye and opens an interest even if a person only sees one picture and not the whole gallery with profile description. Hashtag Is a way to make pictures searchable and Tegelbruketdesign uses hashtags sometimes but not always. The hashtags being used are industry related and sometimes a trending hashtag is used. Quality All of the pictures have high quality and resolution. Every picture is edited with e.g. lightning and contrasts, making the picture most appealing. Quantity It is important to be active on Instagram but also not too active, the thesis aims to analyse how many pictures is a good amount to post per day/week. (Hemley, 2013) 18PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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