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Time Meaning the best time to post pictures. Time intervals are going to be analysed to determine optimal times for highest like/comment ratio. 2.5.6 Instagram activities About two-thirds of big companies are already using Instagram to their advantage. There are no set guidelines on how companies should be advertising themselves on Instagram but there are patterns. There are different types of campaigns that can drive followers and engagement. Instagram contests utilizing hashtags has become a successful marketing technique as well. The type of Instagram contests range from simply asking users to like their photo to be entered to win, asking people to comment on an entry by asking them to tag their friends. (Ha, 2014) The winner of an Instagram contests usually wins a prize that is related to the product or service. Instagram contests are beneficial for both the participants and the company. The company receives free marketing from customers when they post an Instagram and a lucky winner will receive a prize. However, not everyone will participate in this Instagram contest. (ibid.) When using social judgment theory, followers will determine it is worth creating a photograph and posting it on their personal feed. Social judgment theory is the perception and evaluation of an idea by comparing it with current attitudes. (Hovland, 1980) Four different Instagram activities have been chosen to analyze to see which is more effective and which drives the most engagement. Giveaway Is when a company gives away a product and it is arranged like a contest and the company decides rules. Tegelbruketdesign has had two competitions that are going to be analysed. The rules to participate is that the follower has to take a print screen of the contest picture, upload it on his/hers own account and use the hashtag #tegelbruketdesign and #tegeltävling and tag two friends. 19PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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