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Figure 3 Marketing Model Source: Made by Authors The marketing model shows all the components that was explain above and what they affect, it also shows which research questions they belong to. It starts with an external factor like trends and goes down to the profile, which can be worked on either on the own account and other accounts. It is a symbiosis between the Tegelbruketdesign’s account and “other accounts” but this model in first hand focuses on the own account – Tegelbruketdesign’s and the pictures in aspects of quality, quantity, time, captions, geotag and hashtags. But also how it affects other account by the willingness of entering the activity. The pictures then leads to Instagram activities that is going to be researched; giveaway, product placement, exclusive offers and collaboration. 21PDF Image | Case Study about how Companies Communicate their Brands on Social Media
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