PDF Publication Title:
Text from PDF Page: 028
3. Methodology This chapter will present the research methods used for this thesis, how the data was collected in order to reach an answer to the research questions. The research purpose, approach and strategy will be presented. The data collection, sample selection, data analysis, validity and reliability will also be discussed. 3.1 Research purpose There are three types of research purposes of a study – exploratory study, explanatory study and descriptive study. (Marshall and Rossman, 1995) The overall strategy and data collection methods are determined by deciding on which research strategy to conduct. (Malhotra, 2007) The purpose of a descriptive study is to offer a better understanding of a certain phenomenon by portrayal or describe a situation. The study profiles and categorizes a situation, person, backgrounds, procedures and events. (Saunders, Lewis & Thornhill, 2009) The purpose of an exploratory study is to explore a situation or a problem in order to understand a phenomenon (Malhotra, 2007). Depth interviews are often used to gather data when having an exploratory approach (Marshall et al, 1995) This thesis has a mixture of both exploratory and descriptive. Research question one aims to understand why some pictures are better then others when spreading a brand, this is therefore an exploratory study. Research question two aims to describe which Instagram activities drives traffic to a webshop, this is answered with statistics and is therefore a descriptive study. 3.2 Research approach The approach of a research study can be qualitative, quantitative or a mixture of them both (Saunders et al, 2012). A quantitative approach is often used when numbers and statistic answer the research, often compares and explains different relations with two or more variables. Qualitative is used for non-quantified data and without numbers. (Ibid.) 22PDF Image | Case Study about how Companies Communicate their Brands on Social Media
PDF Search Title:
Case Study about how Companies Communicate their Brands on Social MediaOriginal File Name Searched:
thesis-instagram-marketing-tool.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |