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Creating Content For Your Audience I’m going to dive into a case study of a local dentist who’s used TikTok to great effect and then I’m going to share with you on the other end of the scale of how ABC created one of the largest challenges on the platform. Let’s jump in. Dentistry seems like a dry subject to most and one of the things that people are likely to shy away from but some dentists are promoting themselves better than others. This case study is based on a real TikTok user but we’ve changed the names and tags to represent how they’ve approached the platform. Based in Philly, Dianne from Dynamic Dental wanted to find another marketing channel that wasn’t saturated by other dentists. Dianne had found that the other 30 PPC competitors were taking too much real estate on the search engines of Google and Bing, the social media buying across FB and Instagram and had become more expensive per click and their organic content was struggling to get more than 10 likes that weren't from family and friends. So when Dianne stumbled across her niece using TikTok one late Sunday afternoon she asked her what the platform was about. Her niece’s answer “All of my friends are using it and everyone shares memes, songs, and dances.” With inspiration striking Dianne in the face she launched her Dynamic Dental account on TikTok. She uses her own face as the account profile and calls account Dr. Dianne. Dianne started creating content that she had seen her niece reacting to and placed a dental spin on them. • Brushing her hair with a toothbrush and singing to a beat • She uses real dental floss to do the floss • She showcased patients in the chair using a toothbrush as microphone 68 posts later and growing her following to 3.4 K followers, Dianne’s first video goes viral. She nails it with disappearing dental equipment and gathers over 79K likes in the space of 72 hours. GUIDE BY K&J GROWTH HACKERS / KJGROWTH.COMPDF Image | Exploit The Power Of TikTok and 10x Your ROI With Short Videos
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