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“Back-of-the-envelope” math: $1020 dollars on content creation 16 patients * $129 = $2064 Her ROI for her content creation goes as follows: It takes Dianne on average 10 minutes to get her 15-second content created and posted. Dianne’s a successful dentist and she’s earning $90 an hour on average. So to create the content she has made up until now it’s cost her 680 minutes of her time or 11.33 hours at $90 bringing her to a total of $1020 worth of paid time on advertising on the platform. The ROI though has far outweighed any of her previous advertising campaigns as she has brought in 16 new patients to her practice before her viral video hit. Dianne simply tracks these visits via her website form submissions and the direct messages she receives on TikTok. An average patient equates to $129 in new business for the practice and this doesn’t include the lifetime value of the patient. This is a net gain of the $1044 of new business with $0 spent on actual advertising After her viral video lands, the number of patients inquiries skyrockets and she books in 31 new patients in the following three weeks. This works out to be $3999 in new revenue from one post and this doesn’t include the lifetime value of these patients. I’ve outlined the cost per acquisition for an inquiry for Dianne when was paying for her other marketing channels: PPC: $33.48 + campaign management fees Facebook and Instagram: $12.54 + campaign management fees These were numbers just for patient inquiries and not patient appointments. It doesn’t take a genius to do the math here but when you’re paying $0 on media spend for inquiries in comparison to the prices listed above it makes sense to at least give the platform a shot. GUIDE BY K&J GROWTH HACKERS / KJGROWTH.COMPDF Image | Exploit The Power Of TikTok and 10x Your ROI With Short Videos
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