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In other words, the practice of buying for the production of videos becomes normalized, and not contested by others who engage in similar behavior. Benson also notes that those who value extrinsic qualities, including physical appearance and possessions, are more apt to exhibit low self-esteem (as cited in Stocks, 2011). Nonetheless, some girls who post hauls revel in the positive feedback they receive from their viewers and ignore the occasional hurtful comments. She spoke with a 17-year-old college student named Rosie Howe, who explained that posting on YouTube helped her shed her shy disposition. “It gives you such confidence when you know people like what you’re doing, and the community is so friendly,” (as cited in Stocks, 2011). In the same way, haulers EGheartsSSC and Euchante both explain that posting on YouTube has made them less concerned with what others think of her and more confident in their daily lives (EGheartsSSC, personal communication, September 13, 2011; Euchante, personal communication, August 29, 2011). “Hating” on YouTube Though haul videos have become an increasingly popular trend, it should be noted that not all viewers find them useful or enjoyable to watch. “Hater” comments are frequently posted by viewers who may deem the videos offensive, given the excessive consumption many of the haulers engage in or the elaborate amount of time and detail some devote to producing their videos. Generally, hater comments criticize the hauler for their appearance or something they did or said during the video. In some cases, the hauler will respond to the perturbed viewer or otherwise remove the comment from their page. Other times, fellow viewers who disagree with the negative comment(s) and are in support of the hauler, will respond with a pointed remark, attempting to back up the hauler for their statements or actions in the videos. Additionally, the hauler may be attacked for her appearance, as some commenters post about one’s weight, 9PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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