PDF Publication Title:
Text from PDF Page: 016
complexion or clothing choice. While male haulers do exist, the majority of fashion and beauty haulers on YouTube are arguably identifiable as female. A future study could examine male haulers and the extent to which they encounter negative or hurtful comments. Lange (2007a) explored the act of hating on YouTube by conducting ethnographic interviews with YouTube vloggers and posits that not everyone who participates on YouTube has the same feelings about what is hateful or inappropriate virtual behavior (p. 1). Despite the pain that hating causes for some people in the YouTube community, participants are often wary of implementing corrective mechanisms because they may complicate free speech and limit access to desired critical feedback. For many YouTube participants, certain regulatory mechanisms for ensuring cordial video reception and commentary are not perceived as effective or universally desired (Lange, 2007a, p. 1). Further, Lange (2007a) found that many of her participants differentiate hating behavior from “constructive criticism,” describing the latter as “...sincere attempts to improve a filmmaker’s ability” (p. 20). The act of hating as it applies to the haul video phenomenon will be discussed in more detail later in this study, as research participants were asked to describe their experiences with it. Pushing a Product, Brand or Mentality: Selling Out? Whether or not girls who post haul videos have low or high self-esteem, it is fair to say that on screen, many of them exude enough confidence and fashion sense that corporations including JC Penney, American Eagle, and Urban Outfitters have decided to utilize haulers to promote their fashion labels (Dishman, 2010; Horowitz, 2010). As previously mentioned, some of the most innovative vloggers who gained fame through YouTube are being paid to post reviews of product launches, fashion lines, and in essence, promote a specific brand. Dishman 10PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
PDF Search Title:
EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACHOriginal File Name Searched:
thesis-youtube-haul-videos.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)