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Girls who own AG dolls share a web of meanings that help them interpret and make sense of the world. The study of how these meanings are produced, modified, and consumed in everyday life will facilitate our understanding of the dolls as cultural artifacts and of some of the shared meanings and social practices that constitute our culture (Acosta-Alzuru & Kreshel, 2002, p. 143). The above statement illustrates how I applied the circuit of culture in my examination of the haul video phenomenon. Just as AG dolls may be used as a mechanism to help young girls understand their world, I argue that a haul video can be considered a cultural artifact, and that the videos (along with comments posted to them) may assist young girls and women to decode messages and participate in their dynamic social realms. Turner (2003), drawing on du Gay et al. (2007), cites the following as questions that should be asked when analyzing a “...cultural artefact, product or practice:” 1. “How is it represented? 2. What identities are associated with it? 3. How is it produced and consumed? 4. What mechanisms regulate its distribution and use?” (p. 3) These questions will aid in guiding this research project, as I am considering the haul videos to be a cultural artifact. RESEARCH QUESTIONS: RQ1: Based upon three case studies of haul vloggers, what can we say about how the practice of hauling on YouTube plays a role in the construction of contemporary meaning and identity? Specifically, how does theory commonly associated with the cultural studies concept known as the ‘circuit of culture’ help explain this meaningful practice? RQ2: What does the relatively recent phenomenon of haul vlogging indicate about the state of new media, fashion, and identity in contemporary Western culture? 44PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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