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METHOD Drawing again from Lofland and Lofland (1995), “starting where you are” is a sound and preferable approach when selecting a topic of research interest. As mentioned earlier, I was inspired to study haul videos upon my first viewing of one. After immersing myself in the haul video phenomenon for more than a year and writing several papers devoted to the exploration of this trend, I feel justified in qualifying myself as a credible research tool for data collection (Lindlof & Taylor, 2002). For this project, I completed three case studies for which I interviewed three different haulers, analyzed one video posted by each hauler, and 100 comments posted to each of the three selected videos. While conducting three case studies is hardly enough to discern anything generalizable, the cases serve as a starting point for understanding this blossoming virtual sensation. Guba and Lincoln (1981) point out that “The naturalistic inquirer is constantly searching for that which is unique, atypical, different, idiographic, individualistic,” (p. 129). I believe that my research focus aligns well with this statement because studying the “unique” and “individualistic” may facilitate a deeper understanding of what this trend means in a more broad and cultural sense. The nature of my qualitative research lends itself to the “self-as-instrument” (Rew, Bechtel & Sapp, 1993) notion, in that data collection is primarily dependent on the researcher, as was the case with my inquiries (interviews, videos and comments). Guba and Lincoln (1981) also draw on this idea, noting that: “One of the most difficult concepts involved in naturalistic inquiry is that of the inquirer as instrument. He is at one and the same time instrument administrator, data collector, data analyst, and data interpreter” (p. 128). Lindlof and Taylor (2002) explain that the naturalistic inquirer is concerned with observing subjects in their natural environments, which in the case of this study, is the surveillance of haulers producing haul 45PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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