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generalization” or provide a deeper understanding of a given issue. Stake (2005) states that with instrumental case studies, “the case is still looked at in depth, it’s scrutinized and its ordinary activities detailed, but all this helps us pursue the external interest” (p. 445). For purposes of this study, the collective case study approach was employed. In describing the collective case study, Stake (2005) notes: Individual cases in the collection may or may not be known in advance to manifest some common characteristic. They may be similar or dissimilar, with redundancy and variety, each important. They are chosen because it is believed that understanding them will lead to better understanding and perhaps better theorizing about still a larger collection of cases (p. 446). Thus, individual case studies were conducted for three different haulers, with the goal that the end product would enable a comparative analysis and serve as a starting point for this new research topic. Wimmer and Dominick (2006) point out that using the case study technique allows the researcher to integrate “...a wide spectrum of evidence” such as “documents, historical artifacts, systematic interviews, direct observations, and even traditional surveys” (p. 137). They posit that the more sources of data included in a case, “...the more likely it is that the study will be valid” (p. 138). Their viewpoints illustrate my rationale for employing a threefold data sample: an interview with each hauler, analysis of one haul video (per interviewee), and analysis of 100 comments posted to each haul video. Lindlof and Taylor (2002) reinforce my logic, noting that “Triangulation involves the comparison of two or more forms of evidence with respect to an object of research interest” (p. 240). When conducting case studies, Stake (2005) indicates that the researcher may go as far as to create a contract with the phenomenon under study (p. 449). Given that a single case is a dense 47PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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