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and complex set of material ripe for dissection, the researcher will be well-served to create a set of guidelines or boundaries they will adhere to when studying a case. It is illogical to assume that all aspects of a case can be studied; therefore, setting limits before the study is underway will prevent the researcher from becoming overwhelmed while in the midst of his or her work. Limits for this study were set in that I analyzed a sample of 100 comments posted to one select video from each interviewee. Given that there are hundreds to thousands of comments posted to haul videos, I had to limit the number I would analyze. Some qualitative researchers are critical of case study research because of its focus on the unique or distinctive cases because the findings are not generalizable (Stake, 2003, p. 140). “The search for particularity competes with the search for generalizability. What all should be said about a single case is quite different from what should be said about all cases” (Stake, p. 140). Regardless of the value in studying the particular or the generalizable, I argue that because scholarship devoted to studying virtual worlds is an emerging field, my study is of value because it serves as a starting point that will contribute to a larger body of knowledge. As noted, there is no published literature (to my knowledge) that analyzes haul videos specifically; therefore, my thesis may help to pave the way for future researchers with similar scholarly interests. Sample Discussion To recruit interview participants, I began by making a list of haulers I thought could serve as solid interviewees. My list consisted of haulers I had been following for at least one year; and included women who posted haul videos regularly (at least once a month). I reviewed each haulers’ profile page on their YouTube channel, and contacted them via email or through the YouTube messaging system (or both), depending on what they listed for contact information. I sent two to three emails to approximately 35 haulers trying to recruit participants during the 48PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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