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course of one month. I was originally drawn to some of the more popular vloggers who have hundreds of thousands of followers and have become somewhat “famous” from their videos (i.e. mentioned in popular press articles). The Fowler sisters (as mentioned earlier) were on my original list, as well as a handful of vloggers who are still in high school or their early college years. I felt these women would function as sound research subjects given their younger age bracket and excessive consumptive practices. I also contacted several women in their mid-to late twenties (two of whom are married) because I wanted to talk to women closer to my age. These women post hauls bi-monthly (if not more frequently) and often feature expensive items from brands and retailers including Neiman Marcus, Saks Fifth Avenue, Prada, Dior and Christian Louboutin. I thought it would be interesting and worthwhile to talk to married women who purchase expensive products at such a frequent rate. Further, I contacted numerous women who reside in the United Kingdom, as I thought talking to at least one international hauler would be beneficial and potentially offer a slightly different perspective about this phenomenon (as it is popular on an international scale). Unfortunately, I was unable to secure an interview with any vlogger from my original list. My prediction was that I would have been flooded with email responses from vloggers saying they would love to participate because my study sounded interesting and they were flattered I had contacted them. A few haulers did respond to my initial inquiry and said they were too busy with educational or occupational demands to participate. Additionally, I believe some haulers were a bit paranoid or guarded about contributing, and may have held an elitist attitude. With this unforeseen difficulty in the recruiting process, I started using Twitter as another source to locate haulers. As will be later discussed in more detail, many haulers utilize Twitter (and other forms of social media) to promote their YouTube channel. Knowing this, I started 49PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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