EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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(2003), the case is singular but included in it are subsections, dimensions, and domains (p. 449). Therefore, the researcher needs to draw limits and establish boundaries regarding what elements will be studied and what will be excluded from the study. Additionally, Stake (2003) says that the selection of “key issues” is critical; “issues are chosen partly in terms of what can be learned within the opportunities for the study. They will be chosen differently depending on the purpose of the study, and differently by different researchers” (p. 448). He also notes that a case is a multifaceted unit placed in a locale of circumstances and implanted in numerous settings or backgrounds, highlighting the fact that historical, physical, cultural, social, economic, political, ethical and aesthetic contexts may all be of interest in a given study (p. 449). Interviewing For this project, each case study included a semi-structured interview with the selected hauler. “At its best, the qualitative interview is an event in which one person (the interviewer) encourages others to freely articulate their interests and experience” (Lindlof & Taylor, 2002, p. 170). These authors note that this method has established itself in communication and other social sciences because of “...its ability to travel deeply and broadly into subjective realities” (p. 170). My aim was to conduct virtual interviews because they allow for face-to-face chat to take place, and may help to foster a more intimate conversation between the interviewer and the research subject (see Kazmer & Xie, 2008; Joinson in Hine (2005); Walther, 1996). Kazmer and Xie (2008) discuss the concept of “contextual naturalness” (see Mann & Stewart, 2002), explaining that if one is doing research about an Internet-based activity (i.e. hauling) it is beneficial to conduct the interview in that same environment (i.e. through an Internet-based forum such as Skype). “If contextual naturalness is important, it implies that a research interview about an activity should take place in the same setting in which participants 51

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