EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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normally engage in that activity” (p. 259). Contextual naturalness illustrates the value in conducting my interviews in a virtual setting. Kazmer and Xie (2008) explain that an interviewee may feel more at home if they are interacting in a domain that feels natural to them (p. 259). Walther, Van Der Heide, Hamel and Shulman (2009) studied presentation of the self on Facebook and note that “...regardless of whether their suspicions about others’ distorted self- presentations are well or poorly founded, CMC users have concerns about the reliability of online self-presentations” (p. 231). Consequently, if users themselves have doubts about the trustworthiness of peoples’ profile or personal details entered in an online environment, concern among researchers is understandable. The validity of online data collection, specifically through interviewing, may pose a threat or be viewed skeptically by some researchers. Taylor (1999) sheds light on the issue of online interviewees and their tendency to share basic aspects of their offline life during an online interview (p. 7). She states, “When handling the subjective side of user experience, validity questions may be equally unverifiable off-line” (p. 8). She argues that traditional face-to-face interviews, as well as those conducted via computer-mediated- communication (CMC), will present varying degrees of authenticity (p. 8). Therefore, a researcher should not think that employing traditional interviews will provide them with more truthful, valid data. This again reinforces my reasoning for conducting online interviews. In their discussion about the purposes of qualitative interviewing, Lindlof and Taylor (2002) state that interviewing is beneficial in that it helps the researcher to learn the “...social actor’s experience and perspective” (p. 173). The following statement fits well with the aim of my interviews with the haulers: Social actors also produce explanations of their behavior. They explain how they apply what they know in certain areas of their lives, how they negotiate certain issues, how they 52

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