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moved from one stage of their lives to another, how they interpret certain texts, and so on. The interviewer’s goal is to draw out the individual, interpersonal, or cultural logics that people employ in their communicative performances (Lindlof & Taylor, 2002, p. 174). In regard to their study of online communication and its impact on the well-being of adolescents, Valkenburg and Peter (2007) note “There is consistent research evidence that both adolescents and adults report sensitive behaviors more easily in computer-mediated interviewing modes than in non-computer-mediated modes...” (n.p.). Though these researchers are referring specifically to subjects’ tendency to disclose sensitive or personal information, it is important to note that they are more likely to do so in a computer-mediated environment, in comparison to a traditional interview setting. Because subjects may be more comfortable providing intimate details about themselves (i.e. quirky personality traits, physical health, sexual experiences, or materialistic tendencies) through digital interviews or chats, the researcher may end up with more rich and valid data. Joinson reiterates this, stating that in a research environment “...people also disclose more about themselves online compared to in offline equivalents, and that much of that disclosure is more candid” (in Hine, 2005, p. 25). Thus, one should not warrant an offline interview as more legitimate than one accomplished through a virtual platform, such as Skype or a chat room. Constant Comparison: Analyzing the Interviews, Haul Videos and Comments For this study, I analyzed one haul video and 100 comments posted to that video for each hauler I interviewed. In addition to examining these secondary data forms, I spent a great deal of time evaluating and interpreting interview transcripts. The analyses of the transcripts, videos and the comments were carried out using constant comparison, a method first put forth by Glaser and 53PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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