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Straus (1967) and later sharpened by Lincoln and Guba (1985) (as cited in Wimmer & Dominick, 2006). This method usually employs the following steps: 1. “Comparative assignment of incidents to categories 2. Elaboration and refinement of categories 3. Searching for relationships and themes among categories 4. Simplifying and integrating data into a coherent theoretical structure” (Wimmer & Dominick, 2006, p. 117). When engaging in constant comparison, the researcher generally takes an inductive approach and is looking for themes or patterns to emerge as they examine his or her data. This method requires the data to be broken down into units of analysis, which in my case was words or sentences from the interview transcripts and comments I collected, in addition to verbal statements made during the videos. Lindlof and Taylor (2002) describe the coding process as one that necessitates the researcher to delineate each category’s “core properties” by revisiting the data numerous times (p. 219). “The total number of categories also begins to level out as most incidents are accounted for (although some may be uncategorizable for different reasons or simply stay uncoded due to their lack of relevance)” (p. 219). Eventually, the researcher will end up with their final list of categories from which they can begin to interpret their findings. Interviews with Haulers As was described earlier, three semi-structured virtual interviews were conducted with the aforementioned participants. The interviews ranged in length from approximately forty minutes to one hour and twelve minutes. One of my interviews was conducted by using the Google “g-video” function (provided through Gmail); and two were conducted using Skype (a free online video calling service). Jess, (a participant) did not have Skype downloaded to her computer and was more familiar and comfortable with using Gmail. Therefore, the g-video function was used to carry out her interview. Unfortunately, when I conducted the interviews I 54PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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