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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH ( exploring-haul-videos-on-youtube-collective-case-study-appro )

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“Bare minerals matte is great and never breaks me out and is good for the skin! Regular bare mineral breaks me out though...I am JUST like you. You don’t have to buy expensive brands for makeup...rimmel lasting finish and stay matte worked well for me, even l’oreal true match (but could not get a really good shade).” (from kendrajane) “Youngblood range of make up as a whole is perfect for break out prone skin / sensitive skin. it’s a mineral range and amazing quality! I’m a beauty therapist and make up artist and definately recommend it.” (from tallulahbelle). “i agree with several of the people below, clinique acne solutions. AMAZING, never changing foundations  it fights acne while wearing makeup, no joke. great product, you should try it. and it has amazing coverage too, without looking too cakey. and you can change up the coverage by the way you apply it of course, its super buildable.” (from emmadearxoxo) Forty-six of the 100 comments that were analyzed are responses to Euchante’s request for foundation recommendations. This reinforces the notion that information exchange and dialogue is taking place between the haulers and viewers, thus creating a sense of community. EGheartsSSC engages in two other forms of information solicitation, but these seem to be a bit more subtle than the aforementioned example about the Madden Girl brand. First, when she is showing her new boots she says “Aren’t they sooooo cute you guys? Scored!” Here, she is fishing for responses from her viewers about whether or not they like her boots. Secondly, when she is showing her purchases from Forever 21 she says, “You guys are going to be so proud of me because I only got two things. And they were like good priced things. So pat myself on the back for not spending so much money.” While this is not a direct request for information, I would argue that she is looking for feedback regarding her consumptive practices. She is acknowledging that she did not go crazy and spend a ton of money, and for that, her viewers should be proud. Addressing Hate and Backlash for Hauling 65

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