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Each hauler was asked questions regarding their experiences with receiving negative comments from viewers. While a hauler can choose whether or not they respond to a negative or hateful remark, they have less choice when it comes to actually reading it. Jess explains her experience dealing with negativity on YouTube in the following segment. She is making reference to the one instance in which she did receive a negative (or oppositional) response to one of her videos. It was on my most popular video, one of the first ones I posted. It was called something like “how to make your eyes bigger” or something like that. And then there was this girl who posted a comment it was something like “oh sweepee you’ll always have small eyes” or something like that. And I didn’t know what to say to it because in a way I felt like she was patronizing me, but not. And then I just messaged her back and said okay thanks. And then that was it. Obviously other people who had seen were continuing with the argument, but I was like not going to. She said what she wanted to say and I said what I wanted to say. I’m not going to start an argument on my channel because it makes me look bad. And I’m not really the type of person to do that anyway. This statement illustrates a vlogger choosing to handle an oppositional comment in a polite and mature manner. Additionally, it overlaps with the broader theme of character in that Jess says she would not start an argument on her channel because it could negatively impact her reputation on YouTube. As is discussed in more detail in the character chapter, the term refers to one’s “moral or ethical quality” as well as “reputation” (Dictionary.com, 2011). Lange (2007a) explored hating behaviors on YouTube by conducting a nine month ethnographic investigation, for which she interviewed 41 YouTube participants ranging in age from teenager to early twenties. She explains that several of her interviewees shared sentiments that “...posting on YouTube requires a certain amount of maturity to handle the criticism and feedback that will likely result by publicly posting one’s work.” Thus, because haulers are choosing to put their consumptive and productive practices in public view, it could be argued that they should be prepared for antagonistic responses (both online and off). 66PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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