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Although Jess has not encountered a great deal of hate as a hauler on YouTube, Euchante has experienced hate as a result of her channel on YouTube. She talks about how one of her followers introduced her to guru hate websites: Actually, one of my viewers said “Hey someone posted this about you, is it true?” and she gave me a link to the website. So I went to the site and people [were] posting all of my personal information, like my address, my school, and the exact link to my private Facebook page. So even if I disabled the search, so you can’t search me by my real name, people were still clicking that personal Facebook, trying to add my friends, add my family. It was just really really scary. Though she has dealt with hate and virtual privacy invasion, Euchante says that she has gained confidence through some of these experiences and is now more equipped to deal with backlash when situations arise. “I’ve been exposed to so much hate on YouTube. I guess within my first year I experienced a lot of hate, and it’s taken me up until now to really sort of brush that stuff off. But um, I just wanted to stop videos for a long time. And that’s why it’s really about my viewers now because I wouldn’t still be going if it wasn’t for them.” She shared a story about negative feedback she received from fellow high school classmates during her senior year: I was going to a new school. So I had been there my second semester of my junior year. I moved halfway through my junior year. So this happened during my first semester of my senior year. And what happened was, I did my back to school video, my back to school fashion video, and it was featured on YouTube’s homepage. Well, some boys from the soccer team at my school were on YouTube, and they saw it, and they watched it and shared it with the entire soccer team. And this was a really conservative southern school. I had like 30 kids in my grade. And everyone thought it was so weird. And the next day I got to school and everyone was just looking at me, like giving me these weird looks. No one said anything at first. But then when I got into class and whenever I would answer a question, the guys would be like “oh well, she’s a guru, so she knows everything.” And then in the hallways, some of the guys were like “oh my gosh, what’s in my purse, like who cares?” And then my boyfriend at the time, one of his best friends came up to him and was like “yeah, we all think it’s so weird what she’s doing. We don’t agree with it, we don’t think it’s right for someone to be doing all that on the Internet.” Euchante says that this experience hurt her. “It was really all of the guys. I think it was really more of a southern conservative thing, where [trails off]...it was a mixture of jealousy.” 67PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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