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She explains that dealing with hate comments has been a process, and she has learned to not let the negativity bother her as much as it did in her early days of producing videos. She says that negative comments are a lot more crafty and evil as compared to many of the generic positive comments she receives. The hate comments I personally get are really, sometimes really thought out. Like really detailed. So I wouldn’t say I get generic hate comments. And so that’s why I think the hate bothers so many people, and why it bothered me so much. Because the positive comments are like ‘thank you for posting this,’ ‘you’re so pretty,’ over and over again. Then you get this hate comment which is just like really detailed about whatever you did in the video. So it’s kind of weird and a little disturbing. That’s why I really regulate that. Cuz it’s just negativity that doesn’t need to be there. But I really don’t get that many hate comments, because I try to be open with my viewers and keep it real. By the same token, EGheartsSSC has also received hurtful comments. “I’ve gotten pretty much everything, from physical hate comments about how I look. And I’ve gotten comments about how I talk. That’s probably the main one I get. ‘Your voice is annoying.’ If I say certain words too much I get comments about that. And let’s see...I get comments if I do like some sort of sponsored video, I’ll get comments from people calling me a sellout and just like rude stuff about sponsored videos.” Another topic that generates hate comments is the frequency at which she posts haul videos; if she posts frequently, she is likely to receive flack about her consumptive practices. Lange (2007a) notes that her interviewees believe: ...just as it takes a certain level of experience and maturity to comment in socially appropriate ways, so too does it take a certain level of maturity to accept criticism, even if it is negative, and to ignore hateful comments from ‘jerks’ (p. 11). The three haulers interviewed for this study indicated that in their earlier days of posting videos, they were more easily upset by hateful comments. Over time, however, they said that they 68PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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