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learned to disregard the negativity. The sentiments of Euchante and EGheartsSSC, specifically, seem to resonate with above findings from Lange (2007a). While one could argue what exactly constitutes a negative or hateful comment, I propose that it is any type of comment that questions, criticizes or attacks the hauler for something they showed, said or did during their video. Any comment that questions the vlogger about the amount of money they spent or number of items they purchased falls into this category; as does any negative remark about the hauler’s appearance or character. “...i was wondering how many of these gurus donate to a charity...it would be nice for a change to hear something good ur doing” (from libby29) “A little shopping is a MAJOR UNDERSTATEMENT!” (from PopPrincess87) Sometimes commenters engage in arguing or conversing with one another as a result of one comment. Below is an example of a brief dialogue between two commenters: “WHERE DO YOU GET ALL THIS MONEY?” (from BreGal282) @BreGal282 “she has her own boutique, and website. i think it’s euchante.com but im not sure” (from 007toinfinity) Although the above does not necessarily illustrate hateful discourse, it does shed light on the fact that virtual bickering takes place in this domain. Further, Euchante disclosed that she regulates her comments because she does not want a lot of negativity on her channel. She said that a lot of haulers regulate their comments; therefore, it is possible that more hateful comments were posted to the select videos but removed prior to data collection. Scholars and others often take a synchronic and universal view of hating and flaming behaviors. In other words, hating is examined as if it were perceived the same way by all parties at every point in time. But such hating behaviors may not be perceived the same 69PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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