EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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way by everyone, nor may the same individual maintain his or her original attitude toward haters or toward policies to deal with haters over time (Lange, 2007a, p. 19). The above statement is helpful to consider for numerous reasons. The examination of hating behaviors for this study consisted of talking to only three haulers about their experiences in brief; though it should be noted that they did express a change in attitude over time (i.e. a progressive gain in confidence through dealing with hate). Nonetheless, a larger sample may have provided different results, given that people often have conflicting views concerning what constitutes hate. Further, talking to haulers over an extended period of time may have shown a shift in attitude toward hate on YouTube. Questions and Requests for the Hauler As has been briefly discussed, haulers receive a large number of questions or requests from their viewers. These range from inquiries about the vlogger’s occupational or educational status to what color of nail polish they are wearing in a video. Jess explains that the majority of questions she receives are viewers asking where she purchased something from, if an item is available internationally, why she chose to buy a particular garment, such as a dress, and how she might style something. Euchante notes that she receives a lot of requests from girls who have “real problems.” “You know it’s not ‘what should I wear with a black skirt?’ The questions I get asked the most are long paragraphs of ‘I like this boy but he doesn’t like me, I don’t know what to do.’” She explains that she is sought for information about dealing with relational and lifestyle issues more than she is for her opinions about fashion and beauty. She says that hauling led her into producing advice videos. “...I feel like so many girls look up to me from more than a hauling point of view...I never would have thought in a million years that people would want to 70

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