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know my advice on stuff on other than fashion and beauty.” This statement also relates to the theme of production, and will be explored in that chapter as well. Given that many vloggers are viewed as beauty and fashion experts, it may come as no surprise that viewers often request certain videos. For instance, in addition to posting haul videos, some vloggers produce tutorials on how to apply makeup, style hair, or put together an outfit. Below are several responses that illustrate the idea of requests for the hauler: “Tell us what nail polish u r wearing each time!” (from sandlegirl29) “can you make a video on how to walk in high heels? :D” (from violetvixen) “can you do a foundation routine?” (from omgloveStars) “hey girl! love your eye makeup here! You should do a tut :]” (from oMsCleo) These comments help to again illustrate the idea of community at work. Information give-and- take is present, as in the form of video requests from haulers. According to Wellman and Gulia (1999): Virtual communities may resemble real-life communities in the sense that support is available, often in specialized relationships. But Net members are distinctive in providing information, support, companionship, and a sense of belonging to persons they hardly know offline or who are total strangers (p. 175). Moreover, viewers frequently post comments that ask a question of the hauler. Many of these questions pertain to something displayed during the video or concern the hauler’s appearance. Consider the following comments: “how tall are you? And how tall do those patent leather heels make you?” (from bstmguy). This is in response to Euchante’s haul during which she shows two pairs of patent leather pumps she bought (which is what the commenter is referring to). TessaDoll said, “Love your nail polish! (= What color is it?,” and becca4janey said, “Does that 71PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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