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NARS foundation have the same ingredients as the MAC foundations?” also in regard to Euchante’s video. EGheartsSSC received several questions about where she purchased the Alice in Wonderland T-shirt she wore during her haul video, as well as inquiries about her hair color and what drugstore she purchased the bronzer she shared. Similarly, Jess received questions including: “I don’t know of the caviar skincare range, where do you buy that from? x” (from misslulu) “Where is the top you are wearing from?” (from saxtroby11) “ooh, where is Forever 21 in the UK?” (from maykroes) “...just wondering...your crop top from H&M. What do you wear it with?” (from LiveLaughLove) While the aforementioned examples of questions and requests for the haulers are only a select handful from the thousands that exist on YouTube, I believe they are representative of the larger picture. If another researcher were to collect comments from a different grouping of haul videos, I predict they would find the same type of messages. I have been studying haul videos and comments posted to them for more than a year, and I am confident that these sorts of statements are common. Nonetheless, my research results do not allow me to generalize to the world—I can only generalize with respect to my sample. Lindlof and Taylor (2002) reinforce this: “...because qualitative researchers study individual cases that are historically and culturally situated, research claims cannot readily generalize to the entire universe of similar scenes” (p. 240). A future study with a larger sample of interviewees, videos and comments posted to them would be beneficial in determining if the findings from my three cases are common with respect to other participants in this phenomenon. 72PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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