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Additionally, viewers often ask haulers questions about where items such as their furniture or decorative pieces (that can be seen in the video) are from. For instance, UrbanSplendor99 said “I really like your bed! where is it from? please respond! ” to EGheartsSSC. It appears that some vloggers are sought after for their style sense when it comes to bedroom organization and decoration tips. “are you still going to do a tour of your apartment?” (from LilacLover77). EGheartsSSC explains that she used to respond to every single comment she received from her viewers. “But now it’s a little bit harder so I’ll basically just go through and if it’s a specific question I can answer it. I don’t know, I’ll go through and answer like every three comments or whatever.” She says she tries to respond as much as possible. It is a general norm of community that whatever is given ought to be repaid, if only to ensure that more is available when needed. Repayment of support and social resources might be in the form of exchanges of the same kind of aid, reciprocating in other ways, or helping a mutual friend in the network (Wellman & Gulia, 1999, p. 177). As has been discussed, there is evidence that information exchange (a form of reciprocity) is taking place on YouTube, which exemplifies elements of a virtual community in action. Viewers watch videos and make requests for haulers to do makeup tutorials and fashion videos, while haulers solicit information from their viewers both during their videos and through social networking sites such as Facebook and Twitter. Virtual Socializing To engage in social interaction, people often meet for coffee at a local venue, go out for dinner, or to see a concert or a movie. This is what may come to mind when one thinks about socializing in the non-virtual world. But with the increasing popularity of social networking 73PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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