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talking about. Whether it’s the fashion or the makeup—it’s about that. You know it doesn’t go any further than that because it’s just a video...It’s nothing live real time, you know?” EGheartsSSC expressed similar sentiments concerning YouTube as arena to socialize and establish friendship—both online and off. She references a video she made to address some of the hateful comments and backlash she was receiving on her channel; noting that one of her viewers wrote her a nice message in response to the video. EGheartsSSC responded to the message and after conversing with her follower, they found out that they lived pretty close to one another. “So we actually ended up meeting up and like hanging out...and she actually moved to Santa Barbara, so now we hang out like every day pretty much. And she’s like one of my best friends now.” Further, EGheartsSSC talks about bonding with fellow beauty gurus and haulers at an event called IMATS, which stands for International Makeup Artist Trade Show. This event is held in cosmopolitan cities including Toronto, London, and Los Angeles, six times per year (About Imats, 2011). She says that meeting some of the gurus she follows on YouTube was a great experience. Additionally, when she took a trip to London, EGheartsSSC met one of her subscribers for dinner, which she also describes as a wonderful opportunity. I mean I consider some of my YouTube friends like better friends even than people in real life. I mean it’s great. And like I said, going to IMATS...sometimes you would think ‘oh you’re friends with them online but in real life you might even get along with these people.’ But actually when I met some of these fellow gurus and even viewers, it was just like best friends almost, so it was really cool. And I wish I could have all of those friends in real life. It is worth noting that both EGheartsSSC and Euchante expressed a desire to have their YouTube friends as companions in their offline world. Further, both participants mentioned that on YouTube, they feel an ability to connect and relate to women who engage in similar consumptive activities. It appears that commenters may also experience a feeling of connection or capacity to relate to the hauler: “You are seriously so relate-able everything from where you shop to how 75PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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