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you wait for the best bargains. Definitely one of my favorite gurus! ” (shenae34 in response to Euchante’s video). While the idea of having closer or better friendships with friends online may be viewed critically by some, it is important to point out that bonding in the virtual domain may convert into friendship outside of YouTube. A future project could explore the benefits and disadvantages of online friending practices and how those translate in the offline world. In her haul video, EGheartsSSC made a comment about embracing one’s size and that haulers don’t always need to comment on the fact that they wear a size extra small or small (as some vloggers like to publicize their tiny size). She explains that the blue sweater she bought from Forever 21 is a size large, and it doesn’t matter what size you wear. “Who cares what size you are, embrace it. If you’re XXL embrace it. Who cares. So yeah, I got size large, that’s what fits me. I think it’s nice.” The comments she made about embracing one’s size generated a great deal about feedback from commenters: “haha, I had to laugh so hard about your XXS comment! you’re so right with that and ‘embrace your size’. honestly, who cares? people should stop being so obsessed with sizes and finally put an end to being so damn superficial all the time.” (from shatteredaugust). “i couldn’t agree with u more. I love that you said embrace ur size. u r such a great example of what girls should be. all girls should be proud of who they r. never let anyone make u feel like u r less.” (from strawberry11rae). “WHen you were talking about sizes you seemed so real, thats what beauty gurus should be like <3.” (from natashakiss). Lange (2007b) conducted semi-structured ethnographic interviews to explore the public/private distinction and socializing on YouTube. The following quote reinforces the idea of virtual bonding via YouTube and why a participant may post a comment: Several interviewees reported that an intelligent comment on their video usually prompted them to examine the commenter’s work. In an environment where friending practices can become liberal, in that some participants routinely automatically accept 76PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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