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“@missSue thanks for watching Sue Sue!! Dont worry, we will go shopping in 2 weeks time hehe! I have tried those tablets you’re talking about, I dont take them anymore because I always forget to take tablets lol!! xx (from Jess). This provides another example of virtual friending taking place, in addition to future non-virtual interaction (as Jess is making plans to go shopping with this viewer). According to Wellman and Gulia (1999), the Internet has the ability to sustain “...strong, supportive community ties...” (p. 185). As has been, and will continue to be illustrated, this research points to the fashion and beauty community on YouTube being a supportive network for many of its participants. Certainly, negativity does exist, as is seen in hating behaviors. Nonetheless, there is evidence that supportive community connections are being established. “Online relationships are based more on shared interests and less on shared social characteristics” (Wellman & Gulia, 1999, pp. 185- 186). This quote resonates with much of what has been disclosed by interview participants—they enjoy producing videos on YouTube in part because of the ability they have to bond with others who share their same interests. Utilizing Social Networking Sites Jess explains that she employs Twitter, Facebook, and Blog TV as a way to stay in contact with her viewers. “It’s a good way for me to promote my videos if anyone was to follow my channel. So because I know a lot of people who were not subscribed to my channel, if I posted a link (to a YouTube video) up on Twitter they could view the video there. And, with Twitter, it’s kind of like you can communicate with people who are in the YouTube community as well. You can see their latest video, you could reply back to their tweet as well.” Jess uses BlogTV (available through YouTube) as another outlet to talk with her viewers. Additionally, she has a fan page, where people can post comments and send her private messages, in 78PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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