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conjunction with her Facebook account through which she receives frequent messages from her followers. In the same way, both Euchante and EGheartsSSC utilize Twitter to stay in touch with their viewers. “Twitter is like my main way of connecting with people,” says Euchante. She explains that Twitter is helpful because she can receive instant updates on her cell phone: ...it’s not like YouTube where the second I put up a video I get hundreds of comments. On Twitter it’s a bit more controlled, a bit more personal. And you know people will tweet me and I can go on and quickly respond to those. I will post updates and then people will respond to that. They can send me a direct message and we can talk there. It’s just a bit more intimate than posting a comment on YouTube or posting on my Facebook wall. Both of these vloggers like to use Twitter as a forum to see what type of videos their viewers want to see. “It’s almost like instant messaging. So if I didn’t have Twitter I would have to post a whole ‘nother video on that [YouTube].” Because Euchante has generated a large following on Twitter (of viewers who subscribe to her YouTube channel) she can tweet about what she should post on YouTube and receive feedback. “I can get sort of a broad idea of what everyone would like, you know.” Additionally, Twitter led Euchante to establish a friendship with one of her followers from France. This again illustrates the idea that virtual socializing can lead to offline friendships. It is also worth mentioning that Euchante maintains a blog on which she posts pictures of her recent purchases or fashion ensembles, as another way to stay connected with her viewers. Furthermore, EGheartsSSC also uses a blog to stay connected with her followers and take video requests. “I’ll do like polls on my blog asking people what they want to see. Because it’s hard to think of ideas consistently. Sometimes I’ll get ideas from my viewers. I really like just taking requests so I do base a lot of it on what people say.” As an active Twitter user, she also uses the medium to answer viewer’s questions and generate video ideas. 79PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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