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whole makeup/beauty trends. I think they really enjoy watching that, because it’s quite fascinating, it’s something they’ve never really imagined. But yeah, it works on my skin, and then I show how it could work on their skin. so I think those kinds of videos are really popular in my channel. What emerges here is an illustration of a “give and take” pattern. The vlogger enjoys sharing opinions and teaching her viewers, and as illustrated by some of the aforementioned examples, many video consumers are receptive to this information (i.e. as evidenced in the video request theme). The comments below illustrate a dialogue taking place and exemplify a “give and take” pattern: “hey girl! love your eye makeup here! you should do a tut :]” (from oMsCleo). “@ oMsCleo hey, Thanks girl, yeah I will do a tutorial hehe... It’s rather sparkly upclose!! xx” (from Jess) Of the three haulers studied, Jess appears to respond to her viewers the most. In fact, neither Euchante nor EGheartsSSC posted any response comments to the 100 that were analyzed. This is not to say, however, that these vloggers do not ever respond. Below are several examples of a vlogger being sought for their insight regarding beauty or health: “can you do a foundation routine?” (from omgloveStars) “...and you will have to tell us if the nyc cheekable thing is worthwhile” (from freckleflower) “Please can you make a video of HOW do you stay in shape” (from shellbelle456) “Could you do a review on the garnier (not sure how to spell that haha) moisturizer.” (from KCK9087) “Tell us what nail polish u r wearing each time!” (from sandlegirl29) While talking with Jess about the production of her videos, she mentioned that in addition to hauls, she enjoys producing “Outfit of the Day” (OOTD) videos, which she describes below: 92PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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