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It’s just about sharing like how I wear my clothes, um it’s kind of like a haul video, you know. Like virtual shopping, isn’t it? I want people to see how I match my things; how I wear my things. And just sharing things like what my favorites are as well. Further, she says that she enjoys producing this type of video because: ...it’s just short and simple. It’s just a matter of showing a mirror reflection of what I’m wearing, what colors I’m using, why I’m using these colors... Additionally, the analysis of Jess’s interview reinforces the presence of the notion of inspiration. “So it’s questions like, ‘regarding this video you posted on this day, why did you choose these dresses?’ ‘I didn’t think that color would suit me but you’ve inspired me to get this dress and try it on and things like that.’” This again helps to highlight the “give and take” pattern, as well as the themes of sharing and inspiring. Correspondingly, Euchante explains that she finds great satisfaction in producing her videos because she knows that she is helping people. Throughout the interview, she frequently used the term “help” when describing the production and consumption of her videos. [Emily]: What would you say are your primary motivations for creating haul videos? [Euchante]: To help people. Absolutely. It’s really not about me anymore. When I first started haul videos or making any videos on YouTube, it was really just you know me going out shopping for me to put my videos up. But now it is absolutely all about my viewers. I’ve been doing this for three years, and it just means so much when people say ‘you know thank you so much for helping me.’ Or even you know just watching someone’s video and it just makes you feel better or smile. And when someone tells me that they had an awful day and they watched my haul video and it made them so happy. That’s why I make the videos now. You know I try to make them entertaining, I try to make them helpful. Not just ‘show you this show you this show you this.’ But you know try and say why I picked out the certain piece, what it would look good with, what stores I bought it at. I give prices. A lot of gurus I know don’t give prices. But I feel like that really helps because people tell me that. So it’s definitely just all about helping people. It’s such a rewarding experience. It goes so much further for me than just ‘here’s what I bought.’ You know I really feel like it reaches out to people. And I know it might not reach out to everyone, but for those viewers who it just makes them happier...it means the world to me, it really does. 93PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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