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Facebook, finding her home address, etc.), which she describes as a scary experience. She has since become much more careful in what type of personal information she reveals. Further, Euchante is one vlogger who has begun producing advice videos, in which she provides viewers with advice on relationships and daily issues. She says that these are her most requested videos, but also difficult to make because she has to put a lot of thought and feeling into them. ...and those are some pretty deep videos because you’re sharing your personal opinion and giving real advice to thousands of people and um, anyone can see those videos. So I’ve stated my opinion on some deep things and given advice on stuff. So that is a risk I take on those, but it is definitely my most requested video...I made a video on ‘What to do when people are mean to you,’ and that has gotten so many views. More views than most of my beauty videos. While posting personally identifying information can be harmful, producing advice videos may assist viewers in forming a sense of kinship with a vlogger. It appears that Euchante is aware of the fact that by creating such videos, she (and other vloggers who produce advice videos) is exposing herself on numerous levels: ...not only do gurus put themselves out there...you know that privacy level to that extent just of doing fashion and beauty, but then you’re giving up so much more privacy by giving your real...I don’t know it makes you feel vulnerable, it really does. When you’re actually talking about meaningful stuff. But it definitely helps a lot of people I feel. Lange (2007a, 2007b) has studied behavior and social practices as portrayed on YouTube. On YouTube, people have different expectations about what information can be shared or what constitutes sensitive information. One useful lens for understanding differences in expectations about identity and content sharing within social networks is the concept of fractalization of the public and private (Lange, 2007b, n.p.). She describes “publicly private” as video-making in which the producer shares identity information, relevant content, and “technical access to videos” (Lange, 2007b, n.p.) She notes 97PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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