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that such videos are created to entice viewers and to be easily accessible (n.p.). In comparison, she explains “privately public” as “...making connections with many other people, while being relatively private with regard to sharing identity information” (n.p.). Lange says users in this group “...conceal certain aspects of their identity, while expanding their friend and subscriber base and making videos with widely accessible content” (n.p.). I believe Euchante falls into the privately public category in that she posts videos dealing with relationship and lifestyle issues, while sharing some deep and personal information. At the same time, however, she retains some anonymity in that she does not give out identifying information that would allow viewers to find her location. Interestingly, EGheartsSSC’s screen name contains her first and last initials, as well as the initials of her home town. “I usually just don’t tell people because I want to keep that a secret. But I made the screen name in high school...yeah I didn’t even know it was gonna be on YouTube pretty much.” In addition to finding informational and social gratification through producing videos, some haulers are receiving financial gratification. Both Euchante and EGheartsSSC make money through their videos. “You know I do make money from my videos so it is technically a job too,” says Euchante. EGheartsSSC explains that her revenue is based on the number of views her channel receives every month. She also receives offers from companies to do paid reviews of products. “I haven’t really done too many of those. The crazy thing is a lot of companies send emails to me, like so many. I’m not really interested so much in doing those just because it comes with a lot of hate and I’m just over it you know what I mean?” As previously mentioned, posting sponsored videos can generate hate from viewers because they may consider the vlogger a sell out or phony. In regard to the financial gratification of producing videos, EGheartsSSC says, “...I mean it’s good money. I think personally. But it’s nothing you could like live off of 98PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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