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“I love the body shop double face base too! =) nice haul hun. I so want to check out the forever 21 in the uk, I’m currently online looking thanks to you.” (from Ezmerelda86) “super cute haul is the white bag available is US or online? I want one!! its gorgeous.” (from xoxoSarahxoxo) “Love the nude sandals! I’ve been looking for a good powder you make me want to try the Body Shop one! which other powders have you tried?” (from stormy29) Further, I propose that some commenters are taking a preferred meaning when they leave comments indicating that they may go and purchase the same purse or facial moisturizer because the hauler gave it a good review. The following comments illustrate the commenter planning to purchase an item based on what they saw in the hauler’s video: “I am going to my White house Black Market and finding those wedges!! They are so hot!!!” (from doodlemary) “dang girl that is some hauullagee :D that animal print dress is gorgeous! I have to go to H&M to see if they have it hereeee super cute!!!!!” (from jessarae499) Although the producer’s intention may not be for her viewer’s to take a preferred meaning (as she may simply be showing her purchases for informational or entertainment purposes), the above comments illustrate that haulers can influence a viewer’s actions (in terms of consumption). To review, a preferred reading occurs when a consumer takes a message from a producer and reads it exactly as the creator intended. The comments also help to exemplify the notion of one’s appearance being consumed. Meaning, the consumption of beauty and fashion items can occur to help one to produce their desired appearance in order to help them to put forth or enliven a certain sense of identity. Thus, this reinforces the interrelatedness of the moments in the circuit of culture and the fact that identity is often expressed through both consumption and production. “Consumption is the articulation of a sense of identity. Our identity is made up by our consumption of goods – and their consumption and display constitutes our expression of taste. So display – to ourselves and 109PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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