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to others – is largely for symbolic significance, indicating our membership of a particular culture” (Mackay, 1997, p. 4). As has been discussed, vloggers frequently receive comments about how they appear on screen. Commenters often post remarks about the hauler’s hair color or style, facial structure or complexion, makeup, or clothing choice(s) in a particular video. A small sample of such comments is provided below: “cute shirt ur wearing!!” (from miskhaki2002) “i like the bronze look!!” (from lauralee28) “this may be a weird comment but your earrings look so cute with your hair and shirt haha i love them” (from strawberrycustard) “You have a very nice arch in your eyebrows!” (from beiberluver21) “Awesome intro!! I miss you!!! :[ I love your eye makeup look here! <3” (from MissCleo) “you are sooo pretty” (from ms.madi) “omj! is it possible? Did Euchante get evn prettier? Apparently she did ;)” (from susie67) “@ susie67 I was just thinking the same thing!” (from shuxiegirl) As can be deduced, some comments are rather specific while some are more general. Nonetheless, this is indicative of the fact that commenters engage in offering reviews about the hauler’s appearance. The last comments between susie67 and shuxiegirl also illustrate a dialogue taking place. Gregory Stone (1962) is credited as one of the seminal thinkers in the realm of appearance and the self. He proposed the idea of “programs” and “reviews” as responses given about one’s appearance. He describes programs as “...responses made about the wearer by the wearer...” and a review as “...responses made about the wearer of clothes by others who, we 110PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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