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online reputation. This example is not to illustrate that any oppositional or negative remarks left for a hauler will be ignored. It is meant to explain that depending on the individual, a hauler may avoid engaging in quarrels with viewers because they are more inclined to converse with positive commenters and preserve their reputation. This is a concept that should be explored more in depth in a future study. Additionally, the idea of character can be seen in the way some vloggers organize their YouTube channel. While this will not be discussed in detail, it is worth mentioning that elements of character are seen in the way Euchante formats her YouTube profile page. At the beginning of each of her videos, she has a pink background that flashes across the screen with the word “Euchante” appearing in unison with a charm-like sound, as her YouTube name comes across the screen, a tiny flower appears next to her name as well. This introductory segment lasts roughly four seconds and serves as a sort of a signature opening for the vlogger. Moreover, at the end of each of her videos, Euchante says “stay glamorous,” as a wrap-up statement. When asked why she includes this, she explained that she was first inspired to create a unique ending for her videos after watching juicystar07 (aforementioned celebrity vlogger). [Emily]: Could you talk a little bit about why you say that [stay glamorous] or where that developed? [Euchante]: Okay that was actually inspired by juicystar07...So she started doing this [makes waving gesture] and that became like her staple. So I was like I really need to have a slogan or something I can do at the end of my videos where I don’t know. Just to have that sort of unique aspect. So I brainstormed and you know I always loved the word ‘glamorous,’ I like certain words. So what can I say? And I just came up with ‘stay glamorous.’ Arguably, there is a princess-like, girly appeal to all of this, as the primary color scheme on her channel are shades of pink, and the sound she uses is one that might be heard in a movie such as Cinderella. One could interpret Euchante’s channel page design as her consumption of the feminine ideal. Further, she is perhaps producing or reinforcing elements of the feminine ideal 115PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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