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embracing one’s size) is a positive side to this phenomenon. A future study could further examine how character is seen through the design of YouTube profile pages, as well as how it exists in comments posted to videos. Additionally, the analysis of “plus size” vloggers and their videos could provide useful insight and possibly offer new perspectives on whether or not this trend is as negative as it has been portrayed to be by social commentators. Virtual and Non-Virtual Identities: Complexities and Confidence Gained Our participation in the so-called ‘community’ of the Internet is hyped on the promise that it will soon enable us to assume cyber-identities different in every respect from our own – replacing the need for anything so messy and physically constrained as actual interaction. Meanwhile, culture reaches deep into the mechanics of identity formation itself (Hall, p. 215, in Thompson, 1997). Although the above quotation may have some relevance in that participation in virtual territories may distract users from spending time with people in the real world, it is also true that engaging in online environments can foster relationships that span both virtual and non-virtual space. While Hall’s remarks put a negative spin on the term community as it happens virtually, this study indicates that virtual communities exist in a positive sense and that they help haulers to establish friendships both online and off. Considering that Hall’s sentiments were published in 1997, at the time, people were celebrating the potential of online communication, but also concerned about its implications. As we see today, most humans have adapted to it, as they do with all forms of new media. In regard to the creation of cyber-identities, Benson explains that many people feel far away from the person they would like to be seen as. She refers to this as the “self-discrepancy gap.” “Some of the haulers are trying to close that gap and go beyond where they see themselves 118PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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