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“i have so much more respect for you now since you said about the xxs thing <3” (from kalibug) “I know what u mean when the girls say obj yeah I’m a xsmall and blah blah blah but I love how u embrace yourself” (from xosarah9xo) Similarly, Euchante receives several comments about her character in particular and channel in general. “you are actually one of the funniest people on youtube. ‘they do make your tushie look quite nice!’” (from pinkadoodle) The above comment is in reference to a remark she made while showing her Abercrombie & Fitch sweatpants. In a somewhat comical tone of voice she says “And they do make your tushie look quite nice, I must say” (in reference to the sweatpants). This added a bit of entertainment value to her video and was well-received by some of her viewers. Moreover, the comments below illustrate commenters leaving positive character reviews for Euchante: “You are seriously so relate-able everything from where you shop to how you wait for the best bargains. Definitely one of my favorite gurus! ” (from shenae34) “hey i love ure videos, u r amazing” (from mizzgurlz) Euchante, you’re my absolute favorite guru on youtube! you’re funny, you have a great sense of style and you’re very down to earth. i just wanted to let you know that i think you’re a fantastic role model, and i’m so happy every time you have a new video :) xoxo” (from trinaforlife in response to EGheartsSSC). “Awesoommme haulll! Hahaa, &iloveyoou! Hah” (from lovin’myhorses) The aforementioned excerpts and comments highlight the fact that character is present in numerous facets of YouTube. Though this trend has been widely criticized for its ability to promote materialistic habits among young women, it is important to realize that some haulers are positively regarded as role models (though the benefits of this are disputable), among viewers. While I am not in favor of pushing excessive consumption practices among the youth, I do think the reinforcement of positive body image (i.e. as seen with EGheartsSSC’s remarks about 117PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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